Calcium citrate malate is an organic salt that acts as a calcium supplement. It contains malate which aids in the absorption of calcium in the body. Unlike calcium carbonate, calcium citrate malate gets dissolved easily in the stomach acids and gets absorbed faster by the body. It helps in maintaining healthy bones and prevents bone loss. Growing prevalence of osteoporosis and other bone diseases is encouraging people to consume calcium supplements which in turn is fueling the demand for calcium citrate malate.
The global Calcium Citrate Malate Market is estimated to be valued at US$ 290 Mn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market Opportunity: The rising health consciousness among general population regarding importance of maintaining bone health is one of the major factors driving the growth of Global Calcium Citrate Malate Market Size. According to the International Osteoporosis Foundation, globally one in three women and one in five men over the age of 50 are at risk of an osteoporotic fracture. Increasing prevalence of osteoporosis and growing aging population are further expected to boost the demand for calcium supplements like calcium citrate malate, thereby propelling the market growth over the forecast period. Porter's Analysis Threat of new entrants: The threat is moderate as market is growing but major players have stronghold. Setting up manufacturing needs significant investment. Bargaining power of buyers: Buyers have moderate bargaining power as market has several alternatives. However, industry produces specialty nutrition product used widely. Bargaining power of suppliers: Suppliers have moderate bargaining power as raw materials are readily available from multiple sources but industry needs consistent quality supplies. Threat of new substitutes: Threat is low as product has distinct properties for specific nutrition applications and alternatives do not fully replace it. Competitive rivalry: High as major players compete on price and market reach. SWOT Analysis Strengths: Wide application in foods, growing demand for calcium and citrate supplements. Manufacturing process is standardized. Weaknesses: Vulnerable to price fluctuations of raw materials. High R&D and marketing investment needed to promote specialized uses. Opportunities: Expand in developing markets through partnerships. Demand from nutrition and pharmaceutical sectors expected to rise. Threats: Stringent regulations can impact production. Alternative sources of calcium and citrate gaining attention. Key Takeaways The global calcium citrate malate market is expected to witness high growth over the forecast period supported by rising health awareness and changing diets. The North America region currently dominates market share owing to developed markets and nutritional supplement consumption trends. However, Asia Pacific is projected to be the fastest growing regional market on account of growing middle class, changing lifestyles and increasing expenditure on healthcare and wellness in major countries like India and China. Key players operating in the calcium citrate malate market are Jungbunzlauer, Gadot Biochemical Industries, Sucroal, Dr. Paul Lohmann, Global Calcium, TATE & LYLE, American Elements, Triveni Chemicals, A.B. Enterprises, Nikunj Chemicals, Advait Industries, Anmol Chemicals, Krishna Chemicals, AMS biotechnology, Henan Honghui Biotechnology. Major players are focusing on capacity expansions and new product launches catering to diverse applications to strengthen their market positions. The global market is expected to be highly competitive owing to presence of numerous small and large players actively competing on pricing and product differentiation strategies. Get More Insights On This Topic: https://www.newswirestats.com/citrate-malate-market-forecast-outlook-trend-2023-2030/
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